Spamming
Search engines want to provide the most accurate and complete search
results they can to their target market. After all, this is what drives all
aspects of their business model. If people have no faith in a search engine,
the traffic dries up and the search placement fees as well as advertising
fees cease to exist.
Some Internet marketers try various techniques to trick the search
engines into positioning their sites higher in search results. These tricks
do not work with every search engine, and if it is discovered that you
are trying to dupe the search engines, some may not list you at all.
Search engines are programmed to detect some of these techniques, and
you will be penalized in some way if you are discovered. A few of the
search engine tricks pertaining to Web site design are as follows:
Repeating keywords—Some Web sites repeat the same keywords
over and over again, by hiding them in the visible HTML, in invisible
layers such as the
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